Evaluation of GEM Experimental Crosses for Starch Amylose

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Katie Dallam, Laci Cook, Jenny Howk, Matt Jones, and Krista Hediger.
Dr. Michael Seipel, Faculty Mentor.

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Researchers at Truman State University have identified the correct combination of dominant alleles that will produce popcorn with a blend of purple and white kernels on each ear. Further research was needed to determine whether a market existed for this popcorn on campus and among Truman students, parents, faculty, staff and alumni. The Food and Agricultural Marketing class performed secondary research to determine the pricing and packaging of conventional popcorn and decorative Indian corn. Then, class members conducted two focus groups with students, faculty and staff to develop product, place, price and promotional strategies. Based on the focus group findings, the class developed a marketing plan for student groups to use to sell "Truman" popcorn.